Growing up in the late 60's early 70's I have many, many fond memories of Peanuts characters in my life. I was way too little to read or understand the comic strips, but I remember cherishing a number of these little square hardcover books when I was a very little kid. Happiness is a Warm Puppy (first published in 1962) was a huge hit in the decade of peace, love, and bomb-banning, and this was very much the look of Peanuts merchandise at the time: Strict black line art printed on very heavy - not always particularly pretty! - colors. These may look odd compared to the mostly pastel stuff you see today from Peanuts, but back then shirts, banners, and sleeping bags with Peanuts characters and quotes are slogans were everywhere. (the torn dust-jacket here may throw you off - the title isn't carried through to the book below).
I couldn't help but share this odd example from Puppy. I can't help but think Charles Schulz couldn't have been entirely happy with this depiction of the kids in a tree. They look more like they were drawn sitting around a campfire, then had a tree drawn in instead. (They all also look like they're a second away from slipping off their branches!)
Happiness is a Warm Puppy inspired sequels, like Happiness is a Sad Song. It also inspired many parodies, some "ribald" as they would have been labelled back then, and some innocent. Probably the best known is "Happiness is a Warm Gun," a slogan seen in a gun magazine which inspired the Beatles song.
Much less known these days, I think it's safe to say, is this example from Johnny Hart's line of B.C. comic strip paperbacks. I didn't make the connection myself until I saw it on the shelf near the Peanuts books - but I'm sure it wasn't lost on the book-buying public back in 1972 when it was released. Hart preferred puns in his strips, and even book titles, but he probably just couldn't resist a little self-deprecating comparison to the number one selling Peanuts merchandising juggernaut he was "competing" with.Well, they're all good reads, and remind me of my childhood. anytime I come across a B.C. paperback I don't have for a quarter, or one of those funny little square solid-color books for a good price, I still like to pick them up today.


















